THE RHETORIC OF REPLACEMENT IN (POST)TOTALITARIAN COMMUNICATIVE PARADIGM
Keywords:
public discourse, ideology-conditioned communicative paradigm, semantics, style and meaning transformations, linguistic worldview.Abstract
The goal of the present research is to study linguistic and meta-linguistic representations of ideologically tailored public discourse. The investigation focuses on ideology-driven transformations in semantics, style, and meaning of public discourse as manifested by the means of communication
that reach multiple recipients through both mass media and extensively published (read as ideologically approved) (non)fiction. According to the research findings, in the final account such transformations
damage the linguistic worldview.
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