MANIPULATIVE TECHNOLOGIES OF POLITICAL MEDIA DISCOURSE (on the example of English-language political media texts)

Abstract

This article exposes manipulative technologies of the political media discourse of the Russian Internet resource sputniknews.com for September 2016, represented by English-language political media texts about events in Ukraine. Within the framework of the political media text, its producer implements manipulative technologies via two opposed in content communicative strategies – positive self-presentation and positioning of an ideological opponent, embodied in a number of communicative tactics. The covert (manipulative) distortion of reality exercised by the text producer makes it possible to exert a manipulative impact on the public consciousness with the aim to form or change the outlook.
Key words: political media discourse, political media text, communicative strategy, communicative tactics, manipulative technologies, distortion of information.